39,000 Filipinos “Scanned For Japan”!
Asahi Beverages Philippines wrapped up its nationwide Goodday Scan for Japan promotion recently with resounding success. The campaign drew massive participation across the country and captivated millions of Filipinos with its attractive prizes and engaging social media to be a huge hit for t he Goodday brand.
Three lucky winners won an all-expenses-paid trip for four to Japan, while 70 winners walked away with prizes ranging from a Nintendo Switch Lite console and P10,000npeso e-wallet credits to a Goodday gift pack. Many Filipinos shared their excitement on social media, with the buzz generated strengthening Goodday’s connection with the people.
The promotion also propelled Goodday to achieve record breaking sales in March. On social media, the campaign reached 42 million Facebook users, 18 million on YouTube and 15 million on TikTok. The brand also partnered with influencers to generate 10 million video views. Goodday’s Scan for Japan received a total of 39,000 entries nationwide with 218,000 unique website visitors, indicating the campaign’s deep resonance with the Filipino market.
The success of the promotion and the enthusiastic response from consumers has paved the way for Asahi Beverages Philippines to come up with more innovative and engaging campaigns in the future. The journey to be #YUMimmunityReady continues, with more exciting campaigns and promotions just around the corner.
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