Innovating for a diverse region and changing consumption trends

Southeast Asia is a large consumer market with diverse taste and preference with huge opportunities. With its vast population of over 600 million people and opportunities in terms of business expansion, innovation and versatility is key in achieving our strategic priorities.

With our vision of ‘Happiness Made Simple’ we have championed numerous initiatives at all levels which will transform our core businesses and strengthen our position in the market as one of the leading beverage innovators in Southeast Asia.

Our innovative product focus on healthier alternatives including no-sugar added variants and zero calorie beverages, ranging across various taste profiles, carefully created to retain our brand essence while successfully meeting consumer needs. We have made it our passion to delight our consumers.

To bolster development and progress across the region, Asahi Holdings Southeast Asia (AHSEA) is a full- fledged Regional Headquarters’ (RHQ) representing Asahi’s ready to drink and halal beverages across ASEAN countries.

Backed by 2,000 dedicated and highly experienced colleagues across Southeast Asia, we stand strong to our mission “Everything We Do, Creates New Ways of Enriching Lives”. Embedded in this mission, our progressive existence is a testament to the quality of products and the way we fulfill the happiness of all our stakeholders. Here people, innovation and transformation are key in achieving our business goals.