39,000 Filipinos “Scanned For Japan”!

Asahi Beverages Philippines wrapped up its nationwide Goodday Scan for Japan promotion recently with resounding success. The campaign drew massive participation across the country and captivated millions of Filipinos with its attractive prizes and engaging social media to be a huge hit for t he Goodday brand. Three lucky winners won an all-expenses-paid trip for […]

A quick look at our sustainability performance to date

Two years ago, we started our plan to build a sustainable future for our group that balances business growth with environmental and social needs. We implemented our sustainability agenda based on our four key pillars with measurable targets to achieve. We are proud to share with you how we have performed so far:

Enjoy the zesty taste of Calpis with a fizzy snap!

As the name suggests, Calpis Soda is a new drink that combines the deliciousness of Calpis cultured milk drink with the fizzy snap of a soda pop. If you are looking to tantalise your tastebuds with something fresh and exciting instead of the usual cola and lemon lime flavours, Calpis Soda is the drink for […]

Goodday Charge debuts revamped campaign in legitimising esports as a sport

Fresh off their launch of the repackaged Goodday Charge, Goodday unveils xNOVA, a leading esports athlete and 2022 Asian Games bronze medallist, as the face of their Goodday Charge campaign to create greater acceptance and legitimise esports as a sport on par with sports. Goodday’s efforts to support the esports community by destigmatising myths surrounding […]

Goodday ensures a healthy start to the school year!

Asahi Beverages Philippines (ABP) and Universal Robina Corporation (URC) have come together in an exemplary display of collaboration and commitment to donate 400,000 bottles of Goodday Cultured Milk to Philippine schools nationwide. Undertaken in support of the Department of Education’s (DepEd) “Brigada Eskwela 2023” campaign, ABP and URC aim to ensure a healthy start to […]

Pepsi and ZUS Coffee join forces to create two new bold beverage sensations that will elevate your coffee experience

Get ready for a caffeine-infused adventure as Pepsi and ZUS Coffee come together for an exciting collaboration to hit ZUS Coffee outlets nationwide in September. Coffee enthusiasts can now savour two exclusive drink variants, the Pepsi Sour and Pepsi Cloud, promising a delightful and diverse taste, through the ONE collaboration, elevating your regular coffee experience. […]

A good day for kids to kick-start their business dreams

In conjunction with World Children’s Day, Goodday Milk has recently launched Goodday KidSTART, the biggest kid-preneur programme aimed at empowering the business dreams of bright, savvy and passionate children between the ages of 7 – 14. Whether it’s through nutritious products or meaningful initiatives, Goodday Milk’s focus is on enriching the lives of children. In […]

What a peach of a drink!

There’s nothing more refreshing than the sweet, juicy taste of a ripe peach in summer. To capture this evocative taste and vibe, Japan’s first cultured milk drink brand has launched Calpis White Peach in a 350ml PET bottle! Every sip will delight you with its melt-in-your-mouth goodness that reminds you of eating peaches in summer. […]