A good day for kids to kick-start their business dreams
In conjunction with World Children’s Day, Goodday Milk has recently launched Goodday KidSTART, the biggest kid-preneur programme aimed at empowering the business dreams of bright, savvy and passionate children between the ages of 7 – 14.
Whether it’s through nutritious products or meaningful initiatives, Goodday Milk’s focus is on enriching the lives of children. In 2021 during the pandemic, the brand initiated the “Happee PPE Campaign” which saw kids create delightful designs for the otherwise mundane-looking personal protective equipment worn by our frontliners, with the winners awarded an education fund.
This year with Goodday KidSTART, the brand continues its commitment towards children by laying the foundation for them to build their business dreams while cultivating financial literacy and critical life skills.
Surveys show that while 30% of parents start teaching their children about money at the ages of 7 – 10 years, many are still unsure of how to approach what is considered a sensitive topic in Asian culture or where to find helpful information. Another survey found that youth are generally unable to manage their finances well, with most having low financial literacy and spending beyond their means, resulting in debts.
The shortlisted finalists will attend a 2-days boot camp where they will be mentored and taught the necessary skills to pitch their business ideas to a panel of judges comprising business entrepreneurs and captains of industry. The winners will be awarded with cash prizes to help bring their business ideas to life.
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