Goodday Charge debuts revamped campaign in legitimising esports as a sport
Fresh off their launch of the repackaged Goodday Charge, Goodday unveils xNOVA, a leading esports athlete and 2022 Asian Games bronze medallist, as the face of their Goodday Charge campaign to create greater acceptance and legitimise esports as a sport on par with sports.
Goodday’s efforts to support the esports community by destigmatising myths surrounding esports, particularly in the area of health and fitness, comes with the recent partnership announcement during the launch of the National Esports Development Guidelines (NESDEG); a guide for stakeholders to ensure more effective governance, rights and responsibility among esports enthusiasts and industry players.
While esport itself has grown in status in the last decade, it is still widely viewed by many as a vocation that promotes a sedentary lifestyle. However, this can’t be further from the truth. Many studies prove the link between better physical fitness and cognitive abilities which in turn improves reaction times, a trait crucial in ensuring success for professional gamers. Like these studies, Goodday is debunking the myths surrounding esports and wants to support the push for wider acceptance from both the public and sports communities, acknowledging that esports is in fact a legitimate form of sports like any other, demanding the highest levels of physical and mental strength.
Through this campaign and collaboration with xNOVA, Goodday wants to elevate esports athletes, bringing awareness to not just his journey, but all his peers in the community to change current perceptions around esports. As one of the top esports athletes in the region, xNOVA advocates for more support for the game.
Contrary to popular belief, esports is a competitive game that requires the utmost discipline from its athletes. From a strict fitness and sleep regime to sharpening reflect and concentration, nutrition also plays a vital role in ensuring sustained energy to focus throughout the long game-play hours.
Goodday Charge is a chocolate milk formulated with ten nutrients and vitamins, including vitamin B complex – which helps to support sustained energy through the day; and regardless of the sporting activity, athletes get the goodness of milk plus the energy they need to play at the highest level.
The repackaged Goodday Charge packs are now available nationwide across all leading convenience stores, supermarkets, hypermarkets and partner outlets. Enjoy the same delicious chocolate milk that’s packed with energy and 10 nutrients of Multipro® to keep you charged up all day long.
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