Vision
Be a value creator in Southeast Asia, growing with high value-adding brands
Mission
Deliver on our great taste promise and bring more fun to life
Our Story
What we do
Our Products
Our Plants
Forging new heights of success
Asahi’s maiden foray into Southeast Asia started back in 2011 with the acquisition of a well-established soft drink company, followed by expansion into the dairy market in 2014. In 2019, Asahi Holdings Southeast Asia (AHSEA) was established to further develop and grow the region by delivering high quality, great tasting products to the rapidly growing SEA population. Today, with over 2000 employees, state-of-the art R&D and production facilities, we produce a diverse range of beverages & products for 7 countries and export to more than 12 other regional and international markets.
Merging efficiency with sustainability
We are dedicated to offer healthy yet tasty products through meaningful brands to add greater value to the lives of our customers. We are always in the ongoing process of increasing our line-up to better serve you. This goal goes hand-in-hand with that of sustainability. We have measures in place to treat the environment with care, promote health and contribute towards a more sustainable community and society, while still delivering nothing short of quality.
Maintaining the highest standards
To ensure our customers receive only the very best, we have quality control measures in place from start to finish. This is our promise to you: to always keep your interest at the forefront of our work. Take a look at our efforts to guarantee this.
Dedicated To
Innovation
Situated in Malaysia, our regional
research & development lab
drives novel solutions and
greater customisation.
Certifications
To showcase our high standards,
we’ve been rewarded with quality
accreditations that speak for
themselves.
Halal Commitment
As a leading beverage provider in
Southeast Asia, we are fully
compliant with Halal standards and
will continue to be.
Our Assurance
The leadership forging our success
Erwin Selvarajah, Group CEO
Hear it from Our Group CEO
“Agility, Innovation and Value Creation are key to achieving our business goals”.
Our Leadership Team
Meet the people who drive us to continually build greater value and keep us moving forward.
Sow Hooi Ling
Group Chief
Financial Officer
Renganathan
Tewagudan
Group Chief
Supply Chain, Innovation
& Sustainability Officer
Shalina Gopalan
Group Chief
Human Resources Officer
Anita Sheila
Vijaindren
Executive Vice
President (Group
Legal, Corporate
& Secretarial Affairs)
Seiki Murata
Head of Internal Audit,
Compliance &
Risk Management
Poon Sow Kuan
Senior Vice President,
Group Quality Compliance
& Assurance
Growing through innovation and value creation
Southeast Asia, with over 650 million people, is one of the world’s largest consumer markets with diverse tastes and preferences. It also has one of the fastest growing beverage per capita consumption. These factors coupled with agility, innovation and value creation are key to achieving our strategic priorities and business goals.
In our vision to be a ‘Value Creator’, we continue to transform our business at all levels to strengthen our position in the market as one of the leading beverage innovators in Southeast Asia. We focus on on high quality, great tasting, better-for-you products that bring more fun to life.
Sustainability is a key priority of ours for a better future. In line with our Group’s Sustainability vision, our efforts are centred around environmental protection, community engagement, workforce diversity, inclusion and health & safety. As well, we have a strong focus on quality and regulatory compliance that work hand-in-hand in developing products that encourage healthier living.
The fast-growing Halal food and beverage market also presents a great expansion opportunity for us. Serving as the Halal hub for Asahi globally, we are bringing our range of Halal products beyond the regional shores to South and Central Asia, Middle East and Africa.
With the dynamic and innovative passion of our 2000+ strong team, we are confident to grow as a key business region by delivering on our mission of ‘Great Taste Promise and Bringing more Fun to Life’.